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AutorenbildStephan Klemm

Over and out: Customer Insights - Journeys (Outbound) is shut down on June 30th 2025

Aktualisiert: 24. Sept.

Watch a short summary:











 

Full article:


Microsoft has officially announced the end of Outbound Marketing on June 30th 2025. (Link)



This is somehow the final stop for the Outbound module after more than 5 years since the re-launch of Dynamics Marketing as a competitive (CRM) Marketing tool. Microsoft offers a request form on their website for customers who absolutely need access to Outbound after June 2025: https://forms.office.com/pages/responsepage.aspx?id=v4j5cvGGr0GRqy180BHbRx9hKzbxKylJoglpY8Wxi6JURDNZSTgyUVFWUjJNSTlZMVpNUkNET1hFSi4u&route=shorturl But to be honest, this option will not last forever. At some point, Outbound will be removed for everyone to free capacity and resources for the Real-time platform.


 

Actual status


Here is a brief summary including my daily work experience which parts of Outbound can be transferred to Real-time easily and which may need further attendance or specific workarounds:


Topic

Status (possible transition)

Comment

Marketing E-Mails

100%

Fully supported in Real-time.

Marketing Forms

90%

Still some missing features like the no-update option, but with the new DOI feature the forms are now in a solid state.

Segments

95%

Improved editor and user experience in Real-time. But editing Segments in live Journeys is still not possible.

Journeys

95%

Does not cover all action steps from Outbound. But it allows workarounds and connections to Power Automate Flows.

Consent

100%

Centralised consent with the option to transfer the Outbound values. Huge game changer for all customers.

Lead Scoring

80%

Still some minor issues with the engine itself and incomprehensible restrictions (Limited rules, Qualification model).

Event Management

50%

Basic event management with Marketing forms and registration management is possible in Real-time. But still no replacement for the Event Portal in sight.

Social Posts

0%

Not supported in Real-time

Marketing pages

0%

Not supported in Real-time

LinkedIn Lead Gen

0%

Not supported in Real-time (right now)


If you want to know more insights, please read my Get ready for Real-time articles or write me an email to Stephan.Klemm@sgmk-marketing.com


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